In person sales (IPS)

In person sales are GREAT, for many reasons:

1) You make sure your work is showcased properly.

2) Bigger sales

3) Client retention.

However, based on personal experience, build more than packages. People LOVE options, AND “a la carte.” Clients like to feel like what they’re getting is unique. That’s why they choose an artist vs going to a corporation like JC Penney Portrait Studio. They want art. Make your prices high enough that you profit whether they buy additional products or not.

You need to build a value in what you are selling. Most people will not value your time and talent like you do. It is important to offer products with your session pricing. Throw in some Free 4×6 printed “teasers” or “keepsakes” for their home, and for booking with you as part of their session price. That way they don’t feel like they’re getting “nothing.”

This generation is all about instant gratification. I made wayyyy more money doing IPS vs online or doing shoot and burn. With online sales and CDs, your clients do the, “oh I’ll get to it,” and just never get around to ordering. Or they wait until you have sales. With IPS it persuades people’s impulsive tendencies. Like the junk food in the checkout lanes at the grocery store. LOL

Plus, it gets you in front of your clients again to SHOWCASE how good you made them look so they’ll come back. And once your clients see your art, get their products, they don’t think about sticker shock anymore. It became a decision like buying a new fridge, you needed a new one, you searched high and low for the perfect one, and even though you could have gotten a free one from your cousin who was just going to give theirs away, you wanted a professional touch. You wanted to know EXACTLY what you were getting! Free is good for some things, but when it comes to your photos, choose the professional touch.

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